BUILDING A POSITIVE IMAGE OF DENTAL CLINIC THROUGH CONTENT

Visiting the dentist has often been associated with something annoying since childhood: painful multi-stage procedures and discomfort during the appointment. Therefore, it is important to build a positive image of the dental clinic before the patient’s first visit. Not only the expertise of dentists, but also the benevolence should be seen by a perspective client. An appropriate content is a perfect solution: natural photographs of employees, a cozy environment and, which is most important, a delicate procedure that will not frighten you.

Within this challenge we analyzed the issue and drew up a list of recommendations for images to be uploaded on the website, including comments on lighting, angle, color gamma and general mood of the photos.